Our system connects the CRM process of customers with similar problems, as it happens in the case of web 2.0 services. CRM employees can obtain data that have already been asked for by other employees in similar cases. As a side-effect of this solution, the database-requests of CRM processes can be optimized to a great extent.
[The new GUI based on a multilevel wizard]
The GUI changes according to what kind of questions most of the customers have. If set up properly, the system can react in a very sensitive way to new trends and changes as a result of newly introduced products and services. With managing the system manually, the Company can set a direction to the daily activites of CRM employees.
To make it short: our aim was to transfer the quality of the Company-customer interface from the skills of an employee to the GUI of CRM software.